Recreation

            River recreation, besides being life-enhancing, creates an economic value for counties fortunate enough to have a river system in their purview. Recreational benefits are often more important to local communities than jobs from river construction (or desecration) projects for electrical production or for urban enhancement.  Rivers serve as magnets for tourists seeking fishing, swimming, boating, inspiration for art and nature study.  In 1988, recreation and leisure was the third largest industry in California.  More than $30 billion per year is spent by Californians on recreation and leisure.  This amounts to approximately 12 percent or one of every eight dollars, of total personal consumption expenditures in the state according to the California Department of Parks and Recreation.  The San Joaquin River Parkway and Conservation Trust in Fresno with its "Evening On The River" event raised $10,000.  The San Antonio Riverwalk is the keystone of the tourist industry in San Antonio, Texas and accounts for $1.2 billion income annually. A poll commissioned by the President's Commission on Americans Outdoors showed that natural beauty was the single most important criteria for tourists in selecting a outdoor recreational site.  On North Carolina's Nantahala River river rafters generated $1.8 million in local spending and in Florida, 70 canoe outfits generated $38.5 million in 1986.  Is indisputable that there is economic benefit of river recreation enhancement, furthermore, between 60 to 90% of the American public has shown that it is willing to be taxed to support preservation of wilderness areas.
            The Sonoma County Water Agency (SCWA) states that it has retained recreational use within its flood control channels.  There is no known analysis of the income derived in the Russian River watershed from recreation.